{"id":6746,"date":"2024-07-29T09:01:01","date_gmt":"2024-07-29T01:01:01","guid":{"rendered":""},"modified":"2024-07-29T09:01:01","modified_gmt":"2024-07-29T01:01:01","slug":"\u4f01\u4e1aCI\u8bbe\u8ba1_\u88c5\u4fee\u8bbe\u8ba1\u516c\u53f8","status":"publish","type":"post","link":"https:\/\/mushiming.com\/6746.html","title":{"rendered":"\u4f01\u4e1aCI\u8bbe\u8ba1_\u88c5\u4fee\u8bbe\u8ba1\u516c\u53f8"},"content":{"rendered":"<p class=\"style2\"><span style=\"font-size:small;\">1\u3001CIS\u610f\u4e49<\/span><\/p>\n<p class=\"line180\"><span style=\"font-size:small;\">\u3000\u3000CIS\u662f\u82f1\u6587Corporate Identity\u7684\u7b80\u79f0\uff0c\u610f\u8bd1\u4e3a\u4f01\u4e1a\u5f62\u8c61\u8bc6\u522b\u6216\u54c1\u724c\u5f62\u8c61\u8bc6\u522b\u3002\u5373\u73b0\u4ee3\u4f01\u4e1a\u5f62\u8c61\u7b56\u7565\u7cfb\u7edf\u7684\u5f00\u53d1\u4e0e\u8bbe\u8ba1\u3002CI\u53c8\u79f0\u4f5cCIS\uff0c\u662f\u82f1\u6587Corporate Identity System\uff08\u4f01\u4e1a\u8bc6\u522b\u7cfb\u7edf\uff09\u7684\u7b80\u79f0\u3002\u6307\u4f01\u4e1a\u5f62\u8c61\u8bc6\u522b\u7cfb\u7edf\uff0c\u5b83\u662f\u4f01\u4e1a\u5bf9\u81ea\u8eab\u7684\u7406\u5ff5\u6587\u5316\u3001\u884c\u4e3a\u65b9\u5f0f\u53ca\u89c6\u89c9\u8bc6\u522b\u8fdb\u884c\u7cfb\u7edf\u5730\u9769\u65b0\uff0c\u7edf\u4e00\u7684\u4f20\u64ad\uff0c\u4ee5\u5851\u9020\u51fa\u5bcc\u6709\u4e2a\u6027\u7684\u4f01\u4e1a\u5f62\u8c61\uff0c\u4ee5\u83b7\u5f97\u5185\u5916\u516c\u4f17\u8ba4\u53ef\u7684\u7ecf\u8425\u6218\u7565\u3002 <\/span><\/p>\n<p class=\"line180\"><span style=\"font-size:small;\">\u3000\u3000CI\u662f\u6307\u4f01\u4e1a\u6709\u610f\u8bc6\u6709\u8ba1\u5212\u5730\u5c06\u81ea\u5df1\u4f01\u4e1a\u6216\u54c1\u724c\u7279\u5f81\u5411\u516c\u4f17\u5c55\u793a\uff0c\u4f7f\u516c\u4f17\u5bf9\u67d0\u4e00\u4e2a\u4f01\u4e1a\u6216\u54c1\u724c\u6709\u4e00\u4e2a\u6807\u51c6\u5316\u3001\u5dee\u5f02\u5316\u3001\u7f8e\u89c2\u5316\u7684\u5370\u8c61\u548c\u8ba4\u8bc6\uff0c\u4ee5\u4fbf\u66f4\u597d\u5730\u8bc6\u522b\uff0c\u8fbe\u81f3\u63d0\u5347\u4f01\u4e1a\u7684\u7ecf\u6d4e\u6548\u76ca\u548c\u793e\u4f1a\u6548\u76ca\u3002\u5b83\u65e2\u662f\u79d1\u5b66\uff0c\u53c8\u662f\u827a\u672f\uff1b\u65e2\u662f\u6280\u672f\u53c8\u662f\u6587\u5316\uff0c\u4f01\u4e1a\u5f62\u8c61\uff08CI\uff09\uff0c\u662f\u4f01\u4e1a\u7efc\u5408\u7ade\u4e89\u80fd\u529b\u7684\u4f53\u73b0\uff0c\u662f\u4f01\u4e1a\u7684\u4e00\u9879\u91cd\u8981\u7684\u65e0\u5f62\u8d44\u4ea7\uff0c\u56e0\u4e3a\u5b83\u4ee3\u8868\u7740\u4f01\u4e1a\u7684\u4fe1\u8a89\u3001\u4ea7\u54c1\u7684\u8d28\u91cf\u3001\u4eba\u5458\u7684\u7d20\u8d28\u3001\u80a1\u7968\u7684\u6da8\u8dcc\u7b49\u7b49\u3002 <\/span><\/p>\n<p class=\"line180\"><span style=\"font-size:small;\">\u3000\u3000\u6ca1\u6709\u89c4\u77e9\u4e0d\u6210\u65b9\u5706\uff0c\u4f01\u4e1a\u7ba1\u7406\uff0c\u5fc5\u987b\u6709\u89c4\u7ae0\u5236\u5ea6\uff0c\u5236\u5ea6\u662f\u7528\u6765\u7ea6\u675f\u5458\u5de5\u884c\u4e3a\u7684\uff0c\u901a\u8fc7\u7ea6\u675f\u4f7f\u5f97\u5458\u5de5\u7684\u884c\u4e3a\u7b26\u5408\u4f01\u4e1a\u7684\u6838\u5fc3\u4ef7\u503c\u89c2\u3002\u4f46\u662f\u518d\u7ec6\u81f4\u7684\u4f01\u4e1a\u5236\u5ea6\u4e5f\u4f1a\u6709\u97ad\u957f\u83ab\u53ca\u7684\u65f6\u5019\uff0c\u5728\u5236\u5ea6\u7ea6\u675f\u4e0d\u5230\u7684\u5730\u65b9\uff0c\u53ea\u6709\u4f01\u4e1a\u7684\u6838\u5fc3\u4ef7\u503c\u89c2\u80fd\u591f\u53bb\u6307\u5bfc\u5458\u5de5\u7684\u884c\u52a8\u3002\u5f53\u5458\u5de5\u5df2\u7ecf\u5b8c\u5168\u63a5\u53d7\u4e86\u4f01\u4e1a\u7684\u6838\u5fc3\u4ef7\u503c\u89c2\u65f6\uff0c\u5458\u5de5\u7684\u884c\u4e3a\u4f1a\u8d85\u8fc7\u5236\u5ea6\u7684\u8981\u6c42\u3002\u6240\u4ee5\u5f53\u5458\u5de5\u7684\u4ef7\u503c\u89c2\u4e0e\u516c\u53f8\u7684\u6838\u5fc3\u4ef7\u503c\u89c2\u4e00\u81f4\u540e\uff0c\u89c4\u7ae0\u5236\u5ea6\u5c31\u6ca1\u6709\u7528\u4e86\uff0c\u5236\u5ea6\u7ea6\u675f\u7684\u884c\u4e3a\u5df2\u7ecf\u53d8\u6210\u4e86\u5458\u5de5\u7684\u81ea\u89c9\u884c\u4e3a\uff0c\u8fd9\u5c31\u662f\u4ee5\u4ef7\u503c\u89c2\u4e3a\u672c\u7684\u7ec4\u7ec7\u63a7\u5236\uff0c\u662f\u4ef7\u503c\u89c2\u7684\u5de8\u5927\u529b\u91cf\u3002 <\/span><\/p>\n<p class=\"line180\"><span style=\"font-size:small;\">\u3000\u3000\u5f88\u591a\u7ba1\u7406\u8005\u5728\u4f01\u4e1a\u6587\u5316\u5efa\u8bbe\u65f6\u6bd4\u8f83\u6025\u529f\u8fd1\u5229\uff0c\u8bd5\u56fe\u901a\u8fc7\u4f01\u4e1a\u6587\u5316\u5efa\u8bbe\u5feb\u901f\u89e3\u51b3\u4f01\u4e1a\u7ecf\u8425\u7ba1\u7406\u4e2d\u51fa\u73b0\u7684\u95ee\u9898\uff0c\u4e00\u65e6\u4ea7\u751f\u504f\u5dee\uff0c\u5c31\u8ba4\u4e3a\u4f01\u4e1a\u6587\u5316\u592a\u865a\uff0c\u6ca1\u6709\u5b9e\u9645\u4f5c\u7528\u3002\u7406\u6027\u4e00\u70b9\u7684\u5c31\u53d1\u51fa\u4f01\u4e1a\u6587\u5316\u201c\u770b\u4e0a\u53bb\u5f88\u7f8e\uff0c\u8bf4\u8d77\u6765\u5f88\u751c\uff0c\u505a\u8d77\u6765\u5f88\u96be\u201d\u7684\u611f\u6168\u3002 <\/span><\/p>\n<p class=\"line180\"><span style=\"font-size:small;\">\u3000\u3000\u5982\u540c\u77e5\u8bc6\u672c\u8eab\u4e0d\u627f\u8f7d\u4ef7\u503c\u4e00\u6837\uff0c\u4e3a\u4f01\u4e1a\u6587\u5316\u800c\u5efa\u8bbe\u4f01\u4e1a\u6587\u5316\u57fa\u672c\u4e0a\u662f\u5f92\u52b3\u7684\uff0c\u4f01\u4e1a\u6587\u5316\u4e0d\u662f\u4e00\u676f\u53ef\u4ee5\u968f\u65f6\u89e3\u6e34\u7684\u6c34\u3002\u6211\u4eec\u7ecf\u5e38\u53ef\u4ee5\u63a5\u89e6\u5230\u8fd9\u6837\u7684\u4f01\u4e1a\uff1a\u6709\u5b8c\u6574\u7684\u4f01\u4e1a\u6587\u5316\u624b\u518c\u3001\u89c4\u8303\u7684\u5236\u5ea6\u6587\u5316\u548c\u5f62\u8c61\u8bc6\u522b\u7cfb\u7edf\uff0c\u5374\u65e0\u6cd5\u4ea7\u751f\u7cbe\u795e\u5c42\u9762\u5728\u4f01\u4e1a\u884c\u4e3a\u4e0a\u7684\u6709\u6548\u53cd\u6620\uff0c\u53cd\u8fc7\u6765\u4e5f\u4e00\u6837\uff0c\u4e8c\u8005\u65e0\u6cd5\u5bf9\u79f0\u3002\u4e8b\u5b9e\u4e0a\uff0c\u5f88\u591a\u4f01\u4e1a\u6b63\u662f\u60f3\u901a\u8fc7\u67d0\u4e00\u5c40\u90e8\u7684\u53d6\u5de7\u6765\u5efa\u8bbe\u4f01\u4e1a\u6587\u5316\uff0c\u5374\u4ece\u6839\u672c\u4e0a\u5ffd\u7565\u4e86\u4f01\u4e1a\u6587\u5316\u65e0\u5f62\u7684\u5b58\u5728\u548c\u4f5c\u7528\u3002 <\/span><\/p>\n<p class=\"line180\"><span style=\"font-size:small;\">\u3000\u3000\u901a\u8fc7\u6709\u6548\u7684\u65b9\u5f0f\u5f62\u6210\u4f01\u4e1a\u6838\u5fc3\u4ef7\u503c\u89c2\uff0c\u5e76\u4ee5\u6b64\u4f5c\u4e3a\u79cd\u5b50\u8981\u7d20\u5b55\u80b2\u826f\u597d\u7684\u4f01\u4e1a\u6587\u5316\uff0c\u5728\u6b64\u6587\u5316\u4e2d\u901a\u8fc7\u6c9f\u901a\u4fe1\u4ef0\u3001\u4f20\u9012\u613f\u666f\u548c\u4ece\u4e8b\u6240\u6709\u4f01\u4e1a\u5b9e\u8df5\uff0c\u5f3a\u5316\u6838\u5fc3\u4ef7\u503c\u89c2\uff0c\u4f7f\u5168\u5458\u8ba4\u53ef\u5e76\u5185\u5316\u4f01\u4e1a\u6838\u5fc3\u4ef7\u503c\u89c2\u4ee5\u5f62\u6210\u6301\u4e45\u7684\u884c\u4e3a\u3002\u5c31\u50cf\u5b59\u609f\u7a7a\uff0c\u672c\u6765\u662f\u4e00\u53ea\u91ce\u6027\u5341\u8db3\u3001\u672c\u9886\u9ad8\u5f3a\u3001\u4e0d\u61c2\u7ae0\u6cd5\u7684\u7334\u5b50\uff0c\u5e2e\u52a9\u5979\u4fee\u70bc\u6210\u4f5b\uff0c\u53ef\u8c13\u96be\u4e0a\u52a0\u96be\u3002\u6240\u4ee5\uff0c\u9664\u4e86\u704c\u8f93\u7406\u5ff5\uff0c\u8fd8\u5fc5\u987b\u52a0\u4ee5\u7ea6\u675f\u3002\u56e0\u6b64\uff0c\u5728\u53d6\u7ecf\u8def\u4e0a\uff0c\u5b59\u609f\u7a7a\u53cd\u590d\u63a5\u53d7\u5510\u50e7\u7684\u6559\u8bf2\uff0c\u4e00\u518d\u53d7\u5230\u5236\u5ea6\u7684\u7ea6\u675f\uff0c\u6700\u540e\uff0c\u4ed6\u5bf9\u4f5b\u5bb6\u7684\u884c\u4e3a\u89c4\u8303\u5df2\u7ecf\u4e60\u60ef\uff0c\u5e76\u4e14\u628a\u90a3\u4e9b\u7ea6\u675f\u884c\u4e3a\u7684\u5236\u5ea6\u53d8\u6210\u4e86\u81ea\u5df1\u7684\u884c\u52a8\u6307\u5357\uff0c\u4ece\u601d\u60f3\u4e0a\u63a5\u53d7\u4e86\u4f5b\u5bb6\u7684\u4ef7\u503c\u89c2\u5ff5\uff0c\u4f7f\u5f97\u81ea\u5df1\u7684\u884c\u4e3a\u4e0d\u518d\u9700\u8981\u522b\u7684\u5916\u6765\u7ea6\u675f\uff0c\u8fd9\u5b8c\u5168\u7b26\u5408\u4e86\u4f5b\u5bb6\u7684\u4ef7\u503c\u4f53\u7cfb\u8981\u6c42\uff0c\u4ed6\u81ea\u5df1\u7684\u4ef7\u503c\u89c2\u5df2\u7ecf\u4e0e\u4f5b\u5bb6\u7684\u4ef7\u503c\u4f53\u7cfb\u76f8\u4e00\u81f4\uff0c\u8fd9\u5c31\u662f\u201c\u4fee\u6210\u4e86\u6b63\u679c\u201d\uff0c\u7d27\u7b8d\u7531\u675f\u7f1a\u8089\u4f53\u53d8\u6210\u675f\u7f1a\u7cbe\u795e\uff0c\u7d27\u7b8d\u81ea\u7136\u5c31\u4e0d\u518d\u6709\u610f\u4e49\u4e86\uff1b\u5728\u4f01\u4e1a\u6587\u5316\u5efa\u8bbe\u4e2d\u5c31\u662f\u201c\u4ef7\u503c\u89c2\u5185\u5316\u201d\u3002\u53ef\u89c1\uff0c\u5c06\u4e00\u79cd\u610f\u5fd7\u7edf\u4e00\u4e3a\u5168\u4f53\u4eba\u7684\u610f\u5fd7\uff0c\u518d\u5c06\u8fd9\u79cd\u610f\u5fd7\u8f6c\u5316\u4e3a\u6301\u4e45\u7684\u884c\u52a8\uff0c\u4e00\u5b9a\u662f\u9700\u8981\u957f\u671f\u7684\u3001\u8270\u82e6\u7684\u52aa\u529b\u7684\u3002 <\/span><\/p>\n<p class=\"line180\"><span style=\"font-size:small;\">\u3000\u3000\u4f01\u4e1a\u5f62\u8c61\u662f\u4f01\u4e1a\u81ea\u8eab\u7684\u4e00\u9879\u91cd\u8981\u65e0\u5f62\u8d44\u4ea7\uff0c\u56e0\u4e3a\u5b83\u4ee3\u8868\u7740\u4f01\u4e1a\u7684\u4fe1\u8a89\u3001\u4ea7\u54c1\u8d28\u91cf\u3001\u4eba\u5458\u7d20\u8d28\u3001\u80a1\u7968\u7684\u6da8\u8dcc\u7b49\u3002\u5851\u9020\u4f01\u4e1a\u5f62\u8c61\u867d\u7136\u4e0d\u4e00\u5b9a\u9a6c\u4e0a\u7ed9\u4f01\u4e1a\u5e26\u6765\u7ecf\u6d4e\u6548\u76ca\uff0c\u4f46\u5b83\u80fd\u521b\u9020\u826f\u597d\u7684\u793e\u4f1a\u6548\u76ca\uff0c\u83b7\u5f97\u793e\u4f1a\u7684\u8ba4\u540c\u611f\u3001\u4ef7\u503c\u89c2\uff0c\u6700\u7ec8\u4f1a\u6536\u5230\u7531\u793e\u4f1a\u6548\u76ca\u8f6c\u5316\u6765\u7684\u7ecf\u6d4e\u6548\u76ca\u3002\u5b83\u662f\u4e00\u7b14\u91cd\u5927\u800c\u957f\u8fdc\u7684\u65e0\u5f62\u8d44\u4ea7\u7684\u6295\u8d44\u3002\u672a\u6765\u7684\u4f01\u4e1a\u7ade\u4e89\u4e0d\u4ec5\u4ec5\u662f\u4ea7\u54c1\u54c1\u8d28\u3001\u54c1\u79cd\u4e4b\u6218\uff0c\u66f4\u91cd\u8981\u7684\u8fd8\u662f\u4f01\u4e1a\u5f62\u8c61\u4e4b\u6218\uff0c\u56e0\u6b64\uff0c\u5851\u9020\u4f01\u4e1a\u5f62\u8c61\u4fbf\u9010\u6e10\u6210\u4e3a\u6709\u957f\u8fdc\u773c\u5149\u4f01\u4e1a\u7684\u957f\u671f\u6218\u7565\u3002 <\/span><\/p>\n<p class=\"line180\"><span style=\"font-size:small;\">\u3000\u3000\u6240\u4ee5\uff0c\u4f01\u4e1a\u5f62\u8c61\u662f\u4f01\u4e1a\u5bf9\u81ea\u8eab\u7684\u7406\u5ff5\u6587\u5316\u3001\u884c\u4e3a\u65b9\u5f0f\u53ca\u89c6\u89c9\u8bc6\u522b\u8fdb\u884c\u7cfb\u7edf\u5730\u9769\u65b0\u548c\u7edf\u4e00\u5730\u4f20\u64ad\uff0c\u4ee5\u5851\u9020\u9c9c\u660e\u4e2a\u6027\uff0c\u5e76\u83b7\u5185\u5916\u516c\u4f17\u7ec4\u7ec7\u8ba4\u540c\u7684\u7ecf\u8425\u6218\u7565\u3002\u5b83\u5c06\u4f01\u4e1a\u4ece\u8868\u5c42\u89c6\u89c9\u5f62\u8c61\u76f4\u5230\u6df1\u5c42\u7684\u7ecf\u8425\u7406\u5ff5\u90fd\u8fdb\u884c\u7cfb\u7edf\u5730\u89c4\u5212\uff0c\u662f\u4e00\u4e2a\u5e2e\u52a9\u4f01\u4e1a\u4ece\u7ecf\u8425\u5b97\u65e8\u3001\u7ec4\u7ec7\u4f53\u7cfb\uff0c\u5e02\u573a\u7b56\u7565\u3001\u4ea7\u54c1\u653f\u7b56\u3001\u516c\u5171\u5173\u7cfb\u3001\u5e7f\u544a\u884c\u9500\u4ee5\u53ca\u4eba\u5458\u7d20\u8d28\u65b9\u9762\uff0c\u8fdb\u884c\u5168\u65b9\u4f4d\u7efc\u5408\u6cbb\u7406\u7684\u7cfb\u7edf\u5de5\u7a0b\u3002\u5b83\u660e\u786e\u4f01\u4e1a\u7684\u53d1\u5c55\u65b9\u5411\uff0c\u4f7f\u4f01\u4e1a\u7684\u6574\u4f53\u8fd0\u8425\u7eb3\u5165\u4e00\u6761\u5145\u6ee1\u751f\u673a\u4e0e\u6d3b\u529b\u7684\u8f68\u9053\u3002 <\/span><\/p>\n<p class=\"style2\"><span style=\"font-size:small;\">2\u3001CIS\u6784\u6210<\/span><\/p>\n<p class=\"line180\"><span style=\"font-size:small;\">\u3000\u3000\u4e00\u4e2a\u6210\u719f\u7684\u4f01\u4e1a\u5bb6\u5e94\u5f53\u6e05\u9192\u5730\u610f\u8bc6\uff1aVI\u8bbe\u8ba1\u7edd\u975e\u53ef\u6709\u53ef\u65e0\u6216\u4ec5\u662f\u4e3a\u4f01\u4e1a\u6d82\u8102\u62b9\u7c89\u3001\u88c5\u70b9\u95e8\u9762\uff1b\u4f01\u4e1aVI\u610f\u4e49\u5728\u4e8e\u5c06\u6587\u672c\u683c\u5f0f\u7684\u4f01\u4e1a\u7406\u5ff5\uff0c\u6700\u51c6\u786e\u6709\u6548\u7684\u8f6c\u5316\u6210\u6613\u4e8e\u88ab\u4eba\u4eec\u8bc6\u522b\u3001\u8bb0\u5fc6\u5e76\u63a5\u53d7\u7684\u4e00\u79cd\u89c6\u89c9\u7b26\u53f7\u7cfb\u7edf\uff1b\u4e0e\u6587\u672c\u683c\u5f0f\u7684\u7cfb\u7edf\u4e2d\u5b58\u5728\u6709\u8bed\u6cd5\u3001\u4fee\u8f9e\u7b49\u89c4\u5219\u4e00\u6837\uff0c\u5728\u89c6\u89c9\u683c\u5f0f\u7cfb\u7edf\u91cc\u4e5f\u6709\u7740\u81ea\u5df1\u72ec\u7acb\u7684\u6cd5\u5219\u548c\u89c4\u8303\u3002\u5f53\u4f60\u4f5c\u4e3a\u4e00\u540d\u4f01\u4e1a\u5bb6\u5ba1\u89c6\u8bbe\u8ba1\u5e08\u5455\u5fc3\u6ca5\u8840\u505a\u51fa\u7684\u4e00\u4e2a\u4e2a\u63d0\u6848\u65f6\uff0c\u4f60\u8981\u6e05\u695a\u5730\u610f\u8bc6\u5230\u8fd9\u662f\u51b3\u5b9a\u4f60\u7684\u4f01\u4e1a\u5728\u5e02\u573a\u3001\u5728\u793e\u4f1a\u4ee5\u53ca\u5728\u516c\u4f17\u5fc3\u76ee\u4e2d\u5f62\u8c61\u5b9a\u4f4d\u7684\u65f6\u523b\uff0c\u800c\u4e0d\u662f\u4f60\u5728\u4f60\u7684\u4e0b\u5c5e\u9762\u524d\u663e\u793a\u4f60\u4e2a\u4eba\u7684\u827a\u672f\u54c1\u5473\u6216\u4ee5\u4f60\u4e2a\u4eba\u7684\u597d\u6076\u6765\u51b3\u5b9a\u4f01\u4e1a\u5f62\u8c61\u7684\u673a\u4f1a\u3002 <\/span><\/p>\n<p class=\"line180\"><span style=\"font-size:small;\">\u3000\u3000CI\u7531MI\u3001VI\u3001BI\u7ec4\u6210 <\/span><\/p>\n<p class=\"line180\"><span style=\"font-size:small;\">\u3000\u3000MI\uff08Mind Identity\uff09\u7406\u5ff5\u8bc6\u522b\uff08\u4f01\u4e1a\u601d\u60f3\u7cfb\u7edf\uff09\uff0c\u662f\u6307\u4f01\u4e1a\u601d\u60f3\u7684\u6574\u5408\u5316\u3002\u901a\u8fc7\u4f01\u4e1a\u7684\u7ecf\u8425\u60f3\u6cd5\u53ca\u505a\u6cd5\uff0c\u8fdb\u884c\u6807\u8bed\u7684\u6574\u5408\uff0c\u5ba3\u4f20\u753b\u7684\u7f8e\u5316\uff0c\u601d\u60f3\u89c2\u5ff5\u7684\u6559\u80b2\uff0c\u5411\u516c\u4f17\u53ca\u5458\u5de5\u4f20\u9012\u72ec\u7279\u7684\u4f01\u4e1a\u601d\u60f3\u7279\u70b9\u3002\u5b83\u5305\u62ec\u4e86\u7ecf\u8425\u7406\u5ff5\u3001\u7ecf\u8425\u5b97\u65e8\u3001\u4e8b\u4e1a\u76ee\u6807\u3001\u4f01\u4e1a\u5b9a\u4f4d\u3001\u4f01\u4e1a\u7cbe\u795e\u3001\u4f01\u4e1a\u683c\u8a00\u3001\u7ba1\u7406\u89c2\u5ff5\u3001\u4eba\u624d\u89c2\u5ff5\u3001\u521b\u65b0\u89c2\u5ff5\u3001\u5de5\u4f5c\u89c2\u5ff5\u3001\u5ba2\u6237\u89c2\u5ff5\u3001\u4eba\u751f\u89c2\u5ff5\u3001\u4ef7\u503c\u89c2\u5ff5\u3001\u54c1\u724c\u5b9a\u4f4d\u3001\u54c1\u724c\u6807\u51c6\u5e7f\u544a\u8bed\u7b49\u3002 <\/span><\/p>\n<p class=\"line180\"><span style=\"font-size:small;\">\u3000\u3000VI\uff08Visual Identity\uff09\u89c6\u89c9\u8bc6\u522b\uff08\u54c1\u724c\u89c6\u89c9\u7cfb\u7edf\uff09\uff0c\u662f\u6307\u4f01\u4e1a\u8bc6\u522b\uff08\u6216\u54c1\u724c\u8bc6\u522b\uff09\u7684\u89c6\u89c9\u5316\u3002\u901a\u8fc7\u4f01\u4e1a\u6216\u54c1\u724c\u7684\u7edf\u4e00\u5316\u3001\u6807\u51c6\u5316\u3001\u7f8e\u89c2\u5316\u7684\u5bf9\u5185\u5bf9\u5916\u5c55\u793a\uff0c\u4f20\u9012\u4f01\u4e1a\u6216\u54c1\u724c\u4e2a\u6027\uff08\u6216\u72ec\u7279\u7684\u54c1\u724c\u6587\u5316\uff09\u3002\u5b83\u5305\u62ec\u4e86\u57fa\u7840\u8981\u7d20\u548c\u5e94\u7528\u8981\u7d20\u4e24\u5927\u90e8\u5206\u3002\u57fa\u7840\u8981\u7d20\u662f\u6307\uff1a\u4f01\u4e1a\u540d\u79f0\u3001\u54c1\u724c\u540d\u79f0\u3001\u6807\u5fd7\u3001\u6807\u51c6\u5b57\u3001\u6807\u51c6\u8272\u3001\u8f85\u52a9\u8272\u3001\u8f85\u52a9\u56fe\u5f62\u3001\u8f85\u52a9\u8272\u5e26\u3001\u88c5\u9970\u56fe\u6848\u3001\u6807\u5fd7\u7ec4\u5408\u3001\u6807\u8bed\u7ec4\u5408\u7b49\uff1b\u5e94\u7528\u8981\u7d20\u662f\u6307\uff1a\u529e\u516c\u7528\u54c1\u3001\u516c\u5173\u7528\u54c1\u3001\u73af\u5883\u5c55\u793a\u3001\u4e13\u5356\u5c55\u793a\u3001\u8def\u724c\u62db\u724c\u3001\u5236\u670d\u9970\u7269\u3001\u4ea4\u901a\u5de5\u5177\u3001\u5e7f\u544a\u5c55\u793a\u7b49\u3002 <\/span><\/p>\n<p class=\"line180\"><span style=\"font-size:small;\">\u3000\u3000BI\uff08Behavior Identity\uff09\u884c\u4e3a\u8bc6\u522b\uff08\u884c\u4e3a\u89c4\u8303\u7cfb\u7edf\uff09\uff1a\u662f\u4f01\u4e1a\u601d\u60f3\u7684\u884c\u4e3a\u5316\uff0c\u901a\u8fc7\u4f01\u4e1a\u601d\u60f3\u6307\u5bfc\u4e0b\u7684\u5458\u5de5\u5bf9\u5185\u5bf9\u5916\u7684\u5404\u79cd\u884c\u4e3a\uff0c\u4ee5\u53ca\u4f01\u4e1a\u7684\u5404\u79cd\u751f\u4ea7\u7ecf\u8425\u6d3b\u52a8\uff0c\u4f20\u8fbe\u4f01\u4e1a\u7684\u7ba1\u7406\u7279\u8272\u3002\u5b83\u5305\u62ec\u5e72\u90e8\u6559\u80b2\u3001\u5458\u5de5\u57f9\u8bad\u3001\u89c4\u7ae0\u5236\u5ea6\u3001\u8d28\u91cf\u7ba1\u7406\u3001\u884c\u4e3a\u89c4\u8303\u3001\u6587\u5a31\u6d3b\u52a8\u3001\u516c\u5173\u6d3b\u52a8\u3001\u516c\u76ca\u6d3b\u52a8\u3001\u54c1\u724c\u63a8\u5e7f\u7b49\u3002 <\/span><\/p>\n<p class=\"line180\"><span style=\"font-size:small;\">\u3000\u3000\u5728CIS\u7cfb\u7edf\u6784\u6210\u4e2d\uff0cVI\u662f\u6700\u5916\u5728\u6700\u76f4\u89c2\u7684\u90e8\u5206\u3002\u4eba\u4eec\u611f\u53d7\u5916\u754c\u523a\u6fc0\u768483%\u6765\u81ea\u89c6\u89c9\uff0c\u56e0\u800c\u89c6\u89c9\u4f20\u64ad\u6210\u4e3a\u4f01\u4e1a\u4fe1\u606f\u4f20\u8fbe\u7684\u6700\u4f73\u624b\u6bb5\u3002VI\u4ee5\u4f01\u4e1a\u6807\u5fd7\u3001\u6807\u51c6\u5b57\u3001\u6807\u51c6\u8272\u548c\u8c61\u5f81\u56fe\u5f62\u3001\u5409\u7965\u7269\u7b49\u4e3a\u57fa\u7840\uff0c\u8bbe\u8ba1\u4f01\u4e1a\u7684\u5404\u79cd\u5916\u89c2\uff0c\u5982\u4e8b\u7269\u7528\u54c1\uff08\u6587\u5177\u3001\u540d\u7247\u3001\u4fe1\u7b3a\u3001\u4fe1\u5c01\u7b49\uff09\u3001\u8f66\u8f86\u5916\u89c2\u3001\u529e\u516c\u5ba4\u88c5\u9970\u3001\u6237\u5916\u62db\u724c\u3001\u5e7f\u544a\u5a92\u4ecb\u3001\u5458\u5de5\u5236\u670d\u3001\u4ea7\u54c1\u54c1\u724c\u53ca\u5305\u88c5\u7b49\u7b49\uff0c\u7ec4\u6210\u4f01\u4e1a\u72ec\u7279\u7684\u89c6\u89c9\u5f62\u8c61\uff0c\u4ece\u800c\u7acb\u5348\u89c1\u5f71\u5730\u6811\u7acb\u8d77\u4e00\u4e2a\u9192\u76ee\u7684\u4f01\u4e1a\u5916\u5728\u5f62\u8c61\u3002 <\/span><\/p>\n<p class=\"line180\"><span style=\"font-size:small;\">\u3000\u3000\u4f46CIS\u7684\u6df1\u5c42\u5374\u5728MI\u548cBI\uff0c\u5c24\u5176\u4ee5MI\u4e3a\u6838\u5fc3\uff0c\u56e0\u4e3a\u4f01\u4e1a\u7ecf\u8425\u7406\u5ff5\u65b9\u9488\u7684\u5b8c\u5584\u4e0e\u575a\u5b9a\uff0c\u662f\u6574\u4e2a\u4f01\u4e1a\u8bc6\u522b\u7cfb\u7edf\u7684\u57fa\u672c\u7cbe\u795e\u6240\u5728\uff0c\u4e5f\u662f\u6574\u4e2a\u8bc6\u522b\u7cfb\u7edf\u8fd0\u4f5c\u7684\u539f\u52a8\u529b\u3002\u4f01\u4e1a\u7406\u5ff5\u662f\u65e0\u5f62\u7684\uff0c\u5374\u4f53\u73b0\u5728\u4e00\u5207\u6709\u5f62\u7684\u4e1c\u897f\u4e4b\u4e2d\u3002\u8fd9\u79cd\u5185\u5728\u7684\u52a8\u529b\uff0c\u4f1a\u5f71\u54cd\u4f01\u4e1a\u5185\u90e8\u7684\u52a8\u6001\u3001\u6d3b\u52a8\u3001\u5236\u5ea6\u4ee5\u53ca\u7ec4\u7ec7\u7684\u7ba1\u7406\u4e0e\u6559\u80b2\uff0c\u5e76\u6269\u53ca\u793e\u4f1a\u516c\u76ca\u6d3b\u52a8\u53ca\u6d88\u8d39\u8005\uff0c\u6700\u540e\u518d\u7531\u7ec4\u7ec7\u5316\u3001\u7cfb\u7edf\u5316\u3001\u7edf\u4e00\u5316\u7684\u89c6\u89c9\u8bc6\u522b\u4f20\u64ad\u5f00\u6765\uff0c\u8fbe\u5230\u5851\u9020\u4f01\u4e1a\u5f62\u8c61\u7684\u76ee\u7684\u3002 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"\u4f01\u4e1aCI\u8bbe\u8ba1_\u88c5\u4fee\u8bbe\u8ba1\u516c\u53f81\u3001CIS\u610f\u4e49\u3000\u3000CIS\u662f\u82f1\u6587CorporateIdentity\u7684\u7b80\u79f0\uff0c\u610f\u8bd1\u4e3a\u4f01\u4e1a\u5f62\u8c61\u8bc6\u522b\u6216\u54c1\u724c\u5f62\u8c61\u8bc6\u522b","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/mushiming.com\/wp-json\/wp\/v2\/posts\/6746"}],"collection":[{"href":"https:\/\/mushiming.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mushiming.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mushiming.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mushiming.com\/wp-json\/wp\/v2\/comments?post=6746"}],"version-history":[{"count":0,"href":"https:\/\/mushiming.com\/wp-json\/wp\/v2\/posts\/6746\/revisions"}],"wp:attachment":[{"href":"https:\/\/mushiming.com\/wp-json\/wp\/v2\/media?parent=6746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mushiming.com\/wp-json\/wp\/v2\/categories?post=6746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mushiming.com\/wp-json\/wp\/v2\/tags?post=6746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}