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\u4ece\u4ea7\u54c1\u5f00\u59cb\uff0cSlack\u56f4\u7ed5\u4ea7\u54c1\u5efa\u7acb\u4e86\u81ea\u5df1\u7684\u54c1\u724c\uff0c\u6a21\u7cca\u4e86\u529f\u80fd\u548c\u4e50\u8da3\u7684\u754c\u9650\u3002<\/p>\n<p>\u6839\u636e\u589e\u957f\u9ed1\u76d22019\u5e74\u7684\u6570\u636e\u7edf\u8ba1\uff0cSlack\u7684\u65e5\u5747\u6d3b\u8dc3\u7528\u6237\u6570\u91cf (Daily Active User\uff0cDAU) \u5df2\u7ecf\u8fbe1\u5343\u4e07\uff0c\u4f7f\u7528Slack\u7684\u7ec4\u7ec7\u8d85\u8fc760\u4e07\uff0c\u4e16\u754c100\u5f3a\u4f01\u4e1a\u4e2d\u7adf\u7136\u670977\u5bb6\u90fd\u662f\u5b83\u7684\u7528\u6237\u3002\u6839\u636eGP Bullhound\u7684\u4f30\u8ba1\uff0c\u52302025\u5e74\uff0cSlack\u7684\u6708\u5ea6\u6d3b\u8dc3\u7528\u6237\u6570\u91cf\u9884\u8ba1\u5c06\u8fbe\u52307900\u4e07\u3002<\/p>\n<p>\u5b83\u4e8e2014\u5e74\u53d1\u5e03\u6b63\u5f0f\u7248\u672c\uff0c\u5728\u77ed\u77ed5\u5e74\u65f6\u95f4\u5185\u4fbf\u98a0\u8986\u4e86\u4f20\u7edf\u67af\u71e5\u7684\u529e\u516c\u6a21\u5f0f\uff0c\u4f7f\u5de5\u4f5c\u53d8\u5f97\u6709\u8da3\uff0c\u5e76\u4ece\u7ade\u4e89\u6fc0\u70c8\u7684\u901a\u8baf\u5de5\u5177\u9886\u57df\u8131\u9896\u800c\u51fa\u3002\u572820\u5e7412\u6708\uff0c\u4ee5\u8d85\u8fc7\u5f53\u65f6\u5e02\u503c\u8fd150%\u7684\u4ef7\u683c\uff0c\u5408\u7ea6277\u4ebf\u7f8e\u91d1\u88abSalesforce\u6536\u8d2d\u3002<\/p>\n<h4>Calendly<\/h4>\n<p>Calendly\u662f\u4e00\u4e2a\u65e5\u7a0b\u5b89\u6392\u5de5\u5177\uff0c\u4ed6\u80fd\u8de8\u8d8a\u4e0d\u540c\u65f6\u533a\u8fdb\u884c\u4f1a\u8bae\u8bbe\u7f6e\u3002<strong>\u805a\u7126\u7528\u6237\u867d\u5c0f\u4f46\u662f\u5f88\u5e38\u89c1\u95ee\u9898\u7684\u75db\u70b9\u8fdb\u884c\u4ea7\u54c1\u8bbe\u8ba1\u548c\u5f00\u53d1\u3002<\/strong><\/p>\n<p>Calendly\u521b\u59cb\u4eba\u517cCEO\u6258\u666e\u2022\u963f\u6c83\u6258\u7eb3\uff08Tope Awotona\uff09\u66fe\u8868\u793a\uff0c\u4e8b\u5b9e\u4e0a\uff0c\u6bcf\u4e2a\u4eba\u90fd\u9700\u8981\u901a\u8fc7\u4ed6\u7684\u65e5\u7a0b\u7ba1\u7406\u8f6f\u4ef6Calendly\u6765\u8fc7\u4e0a\u66f4\u597d\u3001\u66f4\u6709\u6548\u7387\u3001\u66f4\u5feb\u4e50\u7684\u5de5\u4f5c\u751f\u6d3b\u3002\u963f\u6c83\u6258\u7eb3\u5bf9Calendly\u7684\u60f3\u6cd5\u6765\u81ea\u4e8e\u4ed6\u4eb2\u8eab\u7ecf\u5386\u7684\u632b\u6298\u611f\u2014\u2014\u4f5c\u4e3a\u4e00\u540d\u9700\u8981\u5b89\u6392\u4f1a\u8bae\u7684\u63a8\u9500\u5458\uff0c\u4ed6\u6709\u65f6\u9700\u8981\u53d1\u51e0\u5341\u5c01\u90ae\u4ef6\uff0c\u5e76\u5fcd\u53d7\u4f1a\u8bae\u8981\u63a8\u8fdf\u597d\u51e0\u5929\u3002\u201c\u5bf9\u6211\u6765\u8bf4\uff0c\u6700\u660e\u663e\u7684\u60f3\u6cd5\u5c31\u662f\u65e5\u7a0b\u5b89\u6392\u88ab\u6253\u4e71\u4e86\u3002\u201d<\/p>\n<p>Calendly\u73b0\u5728\u67091000\u4e07\u6d3b\u8dc3\u7528\u6237\uff0c\u4ea7\u54c1\u548c\u8bbe\u8ba1\u526f\u603b\u88c1\u89e3\u91ca\u4e86\u5176\u539f\u56e0\u3002<\/p>\n<blockquote>\n<p>\u5728PLG\u4e0b\u53ef\u80fd\u6709\u5404\u79cd\u590d\u6742\u7684\u6218\u7565\u548c\u6218\u672f\uff1a\u826f\u597d\u7684\u4ea7\u54c1\u5e02\u573a\u5339\u914d\uff08PMF\uff09\u3001\u75c5\u6bd2\u5f0f\u589e\u957f\u7b49\u7b49\uff1b\u4f46\u5176\u6700\u6838\u5fc3\u7684\u662f\u5c31\u662f\u4e00\u4e2a\u7b80\u5355\u7684\u7406\u5ff5\uff1a\u89e3\u51b3\u7528\u6237\u7684\u95ee\u9898<\/p>\n<p>Oji Udezue\uff0cCalendly\u7684\u4ea7\u54c1\u548c\u8bbe\u8ba1\u526f\u603b\u88c1<\/p>\n<\/blockquote>\n<p>\u4e24\u4e2aPLG\u5de8\u5934\u53ea\u662f\u51b0\u5c71\u4e00\u89d2\u3002\u4ee5\u4ea7\u54c1\u4e3a\u4e3b\u5bfc\u7684\u589e\u957f\u578b\u516c\u53f8\u65e0\u5904\u4e0d\u5728\u3002\u4f46\u5b83\u4eec\u90fd\u6709\u4ee5\u4e0b\u7684\u5171\u540c\u70b9\u3002<\/p>\n<p>PLG\u516c\u53f8\u7684\u5171\u540c\u70b9\u662f\u81ea\u4e0b\u800c\u4e0a\u7684\u589e\u957f\u65b9\u5f0f\uff0c\u5373\u4f18\u5148\u8003\u8651\u7ec8\u7aef\u7528\u6237\u7684\u9700\u6c42\uff0c\u800c\u4e0d\u662f\u90a3\u4e9b\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u7684\u9ad8\u5c42\u51b3\u7b56\u8005\u3002\u91c7\u7528\u4ea7\u54c1\u9a71\u52a8\u589e\u957f\u6a21\u5f0f\u7684\u4f01\u4e1a<strong>\u4ee5\u514d\u8d39\u6216\u514d\u8d39\u8bd5\u7528\u7684\u65b9\u5f0f\u5148\u8ba9\u7528\u6237\u8bd5\u7528\u4ea7\u54c1\uff0c\u611f\u53d7\u4ea7\u54c1\u4ef7\u503c\u3002<\/strong> \u4ed6\u4eec\u7684\u8425\u9500\u7b56\u7565\u4fa7\u91cd\u4e8e\u8ba9\u4eba\u4eec\u5c1d\u8bd5\u4ea7\u54c1\uff0c\u800c\u4e0d\u662f\u4f9d\u8d56\u70ed\u5fc3\u7684\u9500\u552e\u4eba\u5458\u4e0d\u505c\u5730\u63a8\u9500\u3002<\/p>\n<p>\u4e0d\u8fc7\uff0c\u8fd9\u53ea\u662fPLG\u5b9e\u8df5\u7684\u7b2c\u4e00\u6b65\u3002\u4e00\u65e6\u7528\u6237\u52a0\u5165\uff0c\u54c1\u724c\u5fc5\u987b\u627e\u5230\u4e00\u79cd\u65b9\u6cd5\uff0c\u5c06\u4ed6\u4eec\u8f6c\u5316\u4e3a\u4ed8\u8d39\u5ba2\u6237\u3002\u8fd9\u662f\u901a\u8fc7\u4e00\u7cfb\u5217\u7684\u6b65\u9aa4\u6765\u5b9e\u73b0\u7684\uff0c\u9996\u5148\u662f\u51fa\u8272\u7684\u4ea7\u54c1\u4f53\u9a8c\uff0c\u7136\u540e\u662f\u5c06\u9500\u552e\u548c\u8425\u9500\u4fe1\u606f\u65e0\u7f1d\u5d4c\u5165\u4ea7\u54c1\u7684\u4f7f\u7528\u4e2d\u3002<\/p>\n<p>\u968f\u7740\u91c7\u7528PLG\u589e\u957f\u6a21\u5f0f\u7684\u5927\u578b\u4f01\u4e1a\u6570\u91cf\u4e0d\u65ad\u589e\u52a0\uff0c91%\u7684\u516c\u53f8\u8ba1\u5212\u57282022\u5e74\u589e\u52a0\u5bf9PLG\u6218\u7565\u7684\u6295\u8d44\uff0c<strong>\u6700\u6838\u5fc3\u7684\u539f\u56e0\u662f\u5e02\u573a\u4e0a\u5df2\u7ecf\u9a8c\u8bc1\u4e86PLG\u516c\u53f8\u7684\u8868\u73b0\u4f18\u4e8e\u4ed6\u4eec\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u89c4\u6a21\u589e\u957f\u66f4\u5feb\uff0c\u5e76\u62e5\u6709\u66f4\u9ad8\u7684\u4f01\u4e1a\u4ef7\u503c\uff08EV\uff09<\/strong> \u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/img.mushiming.top\/app\/mushiming_com\/c9c72c3e29634c2cb4405b7d065a26b6.png\" =\"\" =\"\u5728\u8fd9\u91cc\u63d2\u5165\u56fe\u7247\u63cf\u8ff0\" alt=\"b2b\u6a21\u5f0f\u672a\u6765\u53d1\u5c55\u8d8b\u52bf_b2b\u7535\u5546\u672a\u6765\u53d1\u5c55\u8d8b\u52bf\u300c\u5efa\u8bae\u6536\u85cf\u300d (https:\/\/mushiming.com\/)  \u7b2c2\u5f20\" title=\"b2b\u6a21\u5f0f\u672a\u6765\u53d1\u5c55\u8d8b\u52bf_b2b\u7535\u5546\u672a\u6765\u53d1\u5c55\u8d8b\u52bf\u300c\u5efa\u8bae\u6536\u85cf\u300d  \u7b2c2\u5f20-\u7a46\u4e16\u660e\u535a\u5ba2\" ><\/p>\n<p>\u4ea7\u54c1\u9a71\u52a8\u7528\u6237\u589e\u957f\uff0c\u817e\u8baf\u4f1a\u8bae4\u4e2a\u6708\u5185\u5b9e\u73b0\u65e5\u6d3b\u7834\u5343\u4e07<\/p>\n<p>\u901a\u8fc7\u63d0\u4f9b\u8ba9\u7528\u6237\u63d0\u524d\u4f53\u9a8c\u5230\u4ea7\u54c1\u4ef7\u503c\u540e\u518d\u8f6c\u5316\u7528\u6237\uff0c\u5728\u8ba9\u83b7\u5ba2\u5468\u671f\u5927\u5e45\u964d\u4f4e\u7684\u540c\u65f6\uff0c\u4e5f\u6709\u6548\u63d0\u5347\u4e86\u4ed8\u8d39\u7528\u6237\u7684\u8f6c\u5316\u7387\u3002\u672c\u6587\u901a\u8fc7 \u817e\u8baf\u4f1a\u8bae \u5728\u56db\u4e2a\u6708\u5185\u5b9e\u73b0\u65e5\u6d3b\u7834\u5343\u4e07\u7684\u6848\u4f8b\uff0c\u5e0c\u671b\u4e3a To B \u4f01\u4e1a\u7528\u6237\u589e\u957f\u7b56\u7565\u7684\u5236\u5b9a\u63d0\u4f9b\u65b0\u601d\u8def\uff0c\u4e5f\u76f8\u4fe1\u80fd\u591f\u4e3a To C \u83b7\u5ba2\u7b56\u7565\u5e26\u6765\u542f\u53d1\u3002<\/p>\n<p>\u67e5\u770b\u65b9\u6848 ><\/p>\n<h3>2 B2B\u4e1a\u52a1\u589e\u957f\u7b56\u7565\u7684\u53d1\u5c55\u5386\u53f2<\/h3>\n<p>B2B\u4e1a\u52a1\u589e\u957f\u7b56\u7565 \u66fe\u7ecf\u662f\u7531\u8425\u9500\u548c\u9500\u552e\u9a71\u52a8\u7684\uff0c\u968f\u7740\u6280\u672f\u66f4\u65b0\u8fed\u4ee3\u4ee5\u53ca\u7ec8\u7aef\u7528\u6237\u65f6\u4ee3\u7684\u5230\u6765\uff0cPLG\u589e\u957f\u6a21\u5f0f\u9010\u6b65\u6210\u4e3a\u98ce\u9761\u5168\u7403\u7684B2B\u4e1a\u52a1\u589e\u957f\u6a21\u5f0f\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/img.mushiming.top\/app\/mushiming_com\/99601f2eb31445b69f0ae775fddc8f7f.png\" =\"\" =\"\u5728\u8fd9\u91cc\u63d2\u5165\u56fe\u7247\u63cf\u8ff0\" alt=\"b2b\u6a21\u5f0f\u672a\u6765\u53d1\u5c55\u8d8b\u52bf_b2b\u7535\u5546\u672a\u6765\u53d1\u5c55\u8d8b\u52bf\u300c\u5efa\u8bae\u6536\u85cf\u300d (https:\/\/mushiming.com\/)  \u7b2c3\u5f20\" title=\"b2b\u6a21\u5f0f\u672a\u6765\u53d1\u5c55\u8d8b\u52bf_b2b\u7535\u5546\u672a\u6765\u53d1\u5c55\u8d8b\u52bf\u300c\u5efa\u8bae\u6536\u85cf\u300d  \u7b2c3\u5f20-\u7a46\u4e16\u660e\u535a\u5ba2\" ><\/p>\n<h4>80-90\u5e74\u4ee3\uff1a\u9500\u552e\u9a71\u52a8\u589e\u957f<\/h4>\n<p>\u572880\u5e74\u4ee3\u548c90\u5e74\u4ee3\uff0c\u4ee5\u9500\u552e\u9a71\u52a8\u7684\u589e\u957f\u662f\u9996\u9009\u7684\u589e\u957f\u65b9\u5f0f\u3002\u8fd9\u4e00\u65f6\u671f\u7684\u7279\u70b9\u662f\u4f01\u4e1a\u5185\u8bbe\u7684\u6570\u636e\u4e2d\u5fc3\u5f88\u96be\u5c06\u65b0\u7684\u8f6f\u4ef6\u7eb3\u5165\u73b0\u6709\u7684\u89e3\u51b3\u65b9\u6848\u4e2d\u3002\u5728\u8fd9\u79cd\u6a21\u5f0f\u4e0b\uff0c\u8f6f\u4ef6\u5f00\u53d1\u5546\u4f18\u5148\u8003\u8651\u8bf4\u670d\u4e70\u5bb6\uff08\u51b3\u7b56\u8005\uff09\uff0c\u800c\u4e0d\u662f\u7ec8\u7aef\u7528\u6237\u3002\u987e\u540d\u601d\u4e49\uff0c\u9500\u552e\u4eba\u5458\u7684\u8d21\u732e\u662f\u9500\u552e\u4e3b\u5bfc\u578b\u589e\u957f\u65b9\u5f0f\u7684\u4e3b\u8981\u6536\u5165\u6765\u6e90\u3002<\/p>\n<p>\u5178\u578b\u7684\u9500\u552e\u9a71\u52a8\u589e\u957f\u7684\u4e1a\u52a1\u7ec4\u7ec7\u4e2d\uff0c\u524d\u7aef\u6709\u9500\u552e\uff0c\u5e02\u573a\u8425\u9500\u548c\u5ba2\u6237\u6210\u529f\u56e2\u961f\uff0c\u540e\u7aef\u6709\u4ea7\u54c1\u548c\u5de5\u7a0b\u56e2\u961f\u3002\u8fd9\u79cd\u7ec4\u7ec7\u7ed3\u6784\u7684\u95ee\u9898\u5728\u4e8e\uff0c\u4ea7\u54c1\u662f\u6d88\u606f\u6ede\u540e\u7684\u3002\u5982\u679c\u9500\u552e\u56e2\u961f\u4e3a\u4e86\u6210\u4e00\u4e2a\u5927\u5355\u5b50\uff0c\u4f5c\u51fa\u4ea7\u54c1\u8c03\u6574\u7684\u8ba9\u6b65\uff0c\u90a3\u4e48\u5de5\u7a0b\u548c\u4ea7\u54c1\u56e2\u961f\u5f88\u53ef\u80fd\u4e3a\u6b64\u8981\u505a\u4e00\u4e2a\u65b0\u9879\u76ee\uff0c\u6216\u8005\u505a\u5f88\u591a\u4ea7\u54c1\u7684\u8fed\u4ee3\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/img.mushiming.top\/app\/mushiming_com\/05b3eda5c2964eafbe17c9126c39468f.png\" =\"\" =\"\u5728\u8fd9\u91cc\u63d2\u5165\u56fe\u7247\u63cf\u8ff0\" alt=\"b2b\u6a21\u5f0f\u672a\u6765\u53d1\u5c55\u8d8b\u52bf_b2b\u7535\u5546\u672a\u6765\u53d1\u5c55\u8d8b\u52bf\u300c\u5efa\u8bae\u6536\u85cf\u300d (https:\/\/mushiming.com\/)  \u7b2c4\u5f20\" title=\"b2b\u6a21\u5f0f\u672a\u6765\u53d1\u5c55\u8d8b\u52bf_b2b\u7535\u5546\u672a\u6765\u53d1\u5c55\u8d8b\u52bf\u300c\u5efa\u8bae\u6536\u85cf\u300d  \u7b2c4\u5f20-\u7a46\u4e16\u660e\u535a\u5ba2\" ><\/p>\n<h4>21\u4e16\u7eaa\u521d\uff1a\u8425\u9500\u9a71\u52a8\u589e\u957f<\/h4>\n<p>2000\u5e74\u4ee3\uff0c\u8425\u9500\u9a71\u52a8\u7684\u589e\u957f\u6a21\u5f0f\u5174\u8d77\u3002\u5728Salesforce\u7b49\u516c\u53f8\u63a8\u51fa\u7684\u63a8\u52a8\u4e0b\uff0c\u8fd9\u79cd\u65b9\u6cd5\u901a\u8fc7\u6316\u6398\u5ba2\u6237\u7684\u9700\u6c42\uff0c\u80fd\u901a\u8fc7\u66f4\u591a\u6e20\u9053\u5ba3\u4f20\u5176\u4ea7\u54c1\u4ef7\u503c\u3002\u56e0\u6b64\uff0c\u8425\u9500\u6d3b\u52a8\u6210\u4e3a\u4ea7\u751f\u7ebf\u7d22\u7684\u4e3b\u8981\u65b9\u5f0f\u3002\u867d\u7136\u8fd9\u79cd\u6a21\u5f0f\u66f4\u6ce8\u91cd\u5ba2\u6237\u7684\u9700\u6c42\uff0c\u4f46\u5b83\u4ecd\u7136\u5c06\u4e70\u5bb6\u7f6e\u4e8e\u7ec8\u7aef\u7528\u6237\u4e4b\u4e0a\u3002\u8d2d\u4e70\u51b3\u5b9a\u4ecd\u7136\u638c\u63e1\u5728\u9ad8\u7ba1\u624b\u4e2d\uff0c\u5e76\u7531\u5173\u952e\u7ee9\u6548\u6307\u6807\uff08KPI\uff09\u548c\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\u9a71\u52a8\u3002<\/p>\n<h4>2016\u5e74\u4e4b\u540e\uff1a\u4ea7\u54c1\u9a71\u52a8\u589e\u957f<\/h4>\n<p>\u81ea\u4ece \u201c\u4ea7\u54c1\u9a71\u52a8\u578b\u589e\u957f \u201c\u4e00\u8bcd\u57282016\u5e74\u88ab\u63d0\u51fa\u4ee5\u6765\uff0c\u5b83\u5df2\u7ecf\u6210\u4e3a\u8f6f\u4ef6\u884c\u4e1a\u6700\u5177\u5f71\u54cd\u529b\u7684\u8d8b\u52bf\u4e4b\u4e00\u3002\u968f\u7740API\u3001\u4e91\u548c\u8f6f\u4ef6\u517c\u5bb9\u6027\u7684\u51fa\u73b0\uff0c\u5f00\u53d1\u4eba\u5458\u4e0d\u9700\u8981\u518d\u4ece\u96f6\u5f00\u59cb\u786c\u7f16\u7801\u6bcf\u4e2a\u7a0b\u5e8f\u3002\u56e0\u6b64\uff0c\u57fa\u7840\u8bbe\u65bd\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u5177\u53ef\u6269\u5c55\u6027\u3001\u53ef\u8bbf\u95ee\u6027\u548c\u53ef\u8d1f\u62c5\u6027\u3002\u7531\u4e8e\u5728\u53ef\u8bbf\u95ee\u6027\u548c\u53ef\u8d1f\u62c5\u6027\u65b9\u9762\u7684\u5de8\u5927\u8fdb\u6b65\uff0c\u7528\u6237\u53ea\u9700\u70b9\u51fb\u4e00\u4e0b\u9f20\u6807\u5c31\u53ef\u4ee5\u5c1d\u8bd5\u65b0\u4ea7\u54c1\u3002<\/p>\n<p>\u5728\u8fd9\u4e2a\u65f6\u4ee3\uff0c\u7ec8\u7aef\u7528\u6237\u662f\u5177\u6709\u66f4\u591a\u8bdd\u8bed\u6743\u3002\u56e0\u6b64\uff0c\u95ee\u9898\u4e0d\u518d\u662f\u4ea7\u54c1\u5c06\u5982\u4f55\u5f71\u54cd\u6295\u8d44\u56de\u62a5\u7387\uff0c\u800c\u662f\u5b83\u5c06\u5982\u4f55\u63d0\u9ad8\u7528\u6237\u7684\u65e5\u5e38\u751f\u6d3b\u3002\u7b80\u800c\u8a00\u4e4b\uff0c<strong>PLG\u8c61\u5f81\u7740\u8c01\u5728\u505a\u8d2d\u4e70\u51b3\u5b9a\u7684\u8f6c\u53d8<\/strong>\u3002 <strong>\u4ee5\u524d\uff0c\u51b3\u5b9a\u662f\u7531\u9ad8\u5c42\u51b3\u7b56\u8005\u6839\u636e\u4e1a\u52a1\u6307\u6807\u548c\u57fa\u7840\u8bbe\u65bd\u7684\u517c\u5bb9\u6027\u505a\u51fa\u7684\uff0c\u800c\u73b0\u5728\uff0c\u51b3\u5b9a\u6743\u5728\u5173\u6ce8\u4ea7\u54c1\u4ef7\u503c\u548c\u529f\u80fd\u7684<strong><strong>\u7ec8\u7aef\u7528\u6237<\/strong><\/strong>\u624b\u4e2d\u3002<\/strong><\/p>\n<p>\u5178\u578b\u7684\u4ea7\u54c1\u9a71\u52a8\u589e\u957f\u7684\u4e1a\u52a1\u7ec4\u7ec7\u4e2d\uff0c\u9500\u552e\u3001\u5e02\u573a\u8425\u9500\u3001\u5ba2\u6237\u6210\u529f\u3001\u5de5\u7a0b\u56e2\u961f\u7684\u534f\u4f5c\u90fd\u5c06\u56f4\u7ed5\u4ea7\u54c1\u5c55\u5f00\u3002<\/p>\n<ul>\n<li>\u8425\u9500\u56e2\u961f\u4f1a\u95ee\uff1a\u201c\u6211\u4eec\u5982\u4f55\u5c06\u6211\u4eec\u7684\u4ea7\u54c1\u7528\u4f5c\u7b2c\u4e00\u5927\u78c1\u94c1\uff0c\u63d0\u5347\u83b7\u5ba2\uff1f\u201d<\/li>\n<li>\u9500\u552e\u56e2\u961f\u4f1a\u95ee\uff1a\u201c\u6211\u4eec\u5982\u4f55\u4f7f\u7528\u8be5\u4ea7\u54c1\u6765\u6ee1\u8db3\u6211\u4eec\u7684\u6f5c\u5728\u5ba2\u6237\u9700\u6c42\uff1f\u201d<\/li>\n<li>\u5ba2\u6237\u6210\u529f\u56e2\u961f\u4f1a\u95ee\uff1a\u201c\u5728\u6ca1\u6709\u6211\u4eec\u5e2e\u52a9\u7684\u60c5\u51b5\u4e0b\uff0c\u6211\u4eec\u5982\u4f55\u521b\u5efa\u53ef\u4ee5\u5e2e\u52a9\u5ba2\u6237\u6210\u529f\u7684\u4ea7\u54c1\uff1f\u201d<\/li>\n<li>\u5de5\u7a0b\u56e2\u961f\u4f1a\u95ee\uff1a\u201c\u6211\u4eec\u5982\u4f55\u521b\u5efa\u5177\u6709\u5feb\u901f\u5b9e\u73b0\u4ef7\u503c\u7684\u4ea7\u54c1\uff1f\u201d<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/img.mushiming.top\/app\/mushiming_com\/8bfd12136df04d87925039826e6d6e62.png\" =\"\" =\"\u5728\u8fd9\u91cc\u63d2\u5165\u56fe\u7247\u63cf\u8ff0\" alt=\"b2b\u6a21\u5f0f\u672a\u6765\u53d1\u5c55\u8d8b\u52bf_b2b\u7535\u5546\u672a\u6765\u53d1\u5c55\u8d8b\u52bf\u300c\u5efa\u8bae\u6536\u85cf\u300d (https:\/\/mushiming.com\/)  \u7b2c5\u5f20\" title=\"b2b\u6a21\u5f0f\u672a\u6765\u53d1\u5c55\u8d8b\u52bf_b2b\u7535\u5546\u672a\u6765\u53d1\u5c55\u8d8b\u52bf\u300c\u5efa\u8bae\u6536\u85cf\u300d  \u7b2c5\u5f20-\u7a46\u4e16\u660e\u535a\u5ba2\" ><\/p>\n<h3>3 PLG\u589e\u957f\u7b56\u7565 \u7684\u539f\u5219<\/h3>\n<p>PLG\u589e\u957f\u7b56\u7565 \u57fa\u4e8e\u4e09\u5927\u91cd\u8981\u539f\u5219\uff1a\u5173\u6ce8\u7ec8\u7aef\u7528\u6237\u3001\u5feb\u901f\u63d0\u4f9b\u4ef7\u503c\u4ee5\u53ca\u6253\u9020\u589e\u957f\u98de\u8f6e\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/img.mushiming.top\/app\/mushiming_com\/3a25b1fbed954c48b521de28e507ec68.png\" =\"\" =\"\u5728\u8fd9\u91cc\u63d2\u5165\u56fe\u7247\u63cf\u8ff0\" alt=\"b2b\u6a21\u5f0f\u672a\u6765\u53d1\u5c55\u8d8b\u52bf_b2b\u7535\u5546\u672a\u6765\u53d1\u5c55\u8d8b\u52bf\u300c\u5efa\u8bae\u6536\u85cf\u300d (https:\/\/mushiming.com\/)  \u7b2c6\u5f20\" title=\"b2b\u6a21\u5f0f\u672a\u6765\u53d1\u5c55\u8d8b\u52bf_b2b\u7535\u5546\u672a\u6765\u53d1\u5c55\u8d8b\u52bf\u300c\u5efa\u8bae\u6536\u85cf\u300d  \u7b2c6\u5f20-\u7a46\u4e16\u660e\u535a\u5ba2\" ><\/p>\n<h4>\u5173\u6ce8\u7ec8\u7aef\u7528\u6237<\/h4>\n<p>\u4e0e\u4ee5\u524d\u7684\u589e\u957f\u6a21\u5f0f\u4e0d\u540c\uff0c\u4ea7\u54c1\u9a71\u52a8\u7684\u65b9\u6cd5\u662f\u81ea\u4e0b\u800c\u4e0a\u7684\uff08\u4f18\u5148\u8003\u8651\u7ec8\u7aef\u7528\u6237\u7684\u9700\u6c42\uff0c\u800c\u4e0d\u662f\u90a3\u4e9b\u505a\u51fa\u8d2d\u4e70\u51b3\u5b9a\u7684\u4eba\uff09\u3002\u6700\u91cd\u8981\u7684\u662f\uff0c\u8fd9\u79cd\u65b9\u6cd5\u6709\u52a9\u4e8e\u89e3\u51b3\u73b0\u5b9e\u4e16\u754c\u7684\u95ee\u9898\u3002<\/p>\n<p>\u7b80\u800c\u8a00\u4e4b\uff0c\u8fd9\u79cd\u65b9\u6cd5\u9f13\u52b1<strong>\u4e3a\u7528\u6237\u800c\u8bbe\u8ba1<\/strong>\uff0c\u800c\u4e0d\u662f\u6295\u8d44\u56de\u62a5\u7387\u3002\u6b63\u5982Calendly\u7684CEO\u548c\u521b\u59cb\u4eba\u6240\u8bf4\u7684\u90a3\u6837\u3002<\/p>\n<blockquote>\n<p>\u4e3a\u7ec8\u7aef\u7528\u6237\u8bbe\u8ba1\u662f\u771f\u6b63\u7406\u89e3\u4ed6\u4eec\u7684\u5de5\u4f5c\uff0c\u4e5f\u662f\u771f\u6b63\u7406\u89e3\u4f60\u7684\u670d\u52a1\u5bf9\u8c61<\/p>\n<p>Tope Awotona\uff0cCalendly\u7684CEO\u548c\u521b\u59cb\u4eba<\/p>\n<\/blockquote>\n<h4>\u5feb\u901f\u63d0\u4f9b\u4ef7\u503c<\/h4>\n<p>\u7531\u4e8e\u6211\u4eec\u628a\u6ce8\u610f\u529b\u96c6\u4e2d\u5728\u4ea7\u54c1\u4e0a\uff0c\u800c\u4e0d\u662f\u9500\u552e\u548c\u8425\u9500\u4e0a\uff0c\u6211\u4eec\u9700\u8981\u5c55\u793a\u4ea7\u54c1\u4ef7\u503c\uff0c\u5e2e\u52a9\u7528\u6237\u8fbe\u5230\u4e00\u4e2a\u6240\u8c13\u7684\u201cAha\u65f6\u523b\u201d\u3002\u5982\u679c\u505a\u4e0d\u5230\u8fd9\u4e00\u70b9\uff0c\u5c31\u6709\u53ef\u80fd\u5931\u53bb\u611f\u5174\u8da3\u7684\u6f5c\u5728\u6d88\u8d39\u8005\u3002\u4ece\u672c\u8d28\u4e0a\u8bb2\uff0c\u4f60\u5fc5\u987b\u4e3a\u6f5c\u5728\u5ba2\u6237\u6d88\u9664\u969c\u788d\uff0c\u5982\u5f88\u96be\u627e\u5230\u7684\u4ed8\u8d39\u9875\u9762\u548c\u6f2b\u957f\u7684\u6ce8\u518c\u6d41\u7a0b\u3002\u66f4\u91cd\u8981\u7684\u662f\uff0c\u4f60\u9700\u8981\u7b80\u5316\u4e14\u4e2a\u6027\u5316\u4f60\u7684\u521d\u4f53\u9a8c\u6559\u7a0b\uff0c\u4ee5\u89e3\u51b3\u7528\u6237\u6765\u5230\u4f60\u7684\u4ea7\u54c1\u524d\u8981\u89e3\u51b3\u7684\u6240\u6709\u95ee\u9898\u3002<\/p>\n<p>\u7b80\u800c\u8a00\u4e4b\uff0c<strong>PLG\u516c\u53f8\u4e13\u6ce8\u4e8e\u5c3d\u53ef\u80fd\u7f29\u77ed\u4ef7\u503c\u5b9e\u73b0\u65f6\u95f4\uff08TTV\uff09<\/strong> \u3002\u8fd9\u6837\u4e00\u6765\uff0c\u7528\u6237\u51e0\u4e4e\u53ef\u4ee5\u7acb\u5373\u611f\u53d7\u5230\u4f60\u7684\u4ea7\u54c1\u7684\u4ef7\u503c\u3002\u5c55\u793a\u4f60\u7684\u4ea7\u54c1\u4ef7\u503c\u7684\u6700\u597d\u65b9\u6cd5\u662f\u8ba9\u7528\u6237\u63a5\u89e6\u5230\u4ea7\u54c1\uff0c\u6d88\u9664\u969c\u788d\uff0c\u5e76\u8fc5\u901f\u89e3\u51b3\u4ed6\u4eec\u7684\u95ee\u9898\u3002<\/p>\n<blockquote>\n<p>\u589e\u957f\u59cb\u4e8e\u5bf9\u4ea7\u54c1\u4ef7\u503c\u7684\u6df1\u523b\u7406\u89e3\uff0c\u662f\u4e3a\u4e86\u8ba9\u65b0\u7528\u6237\u5c3d\u5feb\u8fdb\u5165Aha\u65f6\u523b\uff0c\u8fd9\u751a\u81f3\u53ef\u5728\u51e0\u79d2\u949f\u5185\u5b8c\u6210\u3002<\/p>\n<p>Chamath Palihapitiya\uff0cCEO of Social Capital Led Growth at Facebook from 2007-2011<\/p>\n<\/blockquote>\n<h4>\u6253\u9020\u589e\u957f\u98de\u8f6e<\/h4>\n<p>\u8ba9\u6211\u4eec\u6765\u770b\u770b\u8f6f\u4ef6\u5f00\u53d1\u80cc\u540e\u7684\u8fc7\u7a0b\u3002\u867d\u7136\u5efa\u7acb\u8f6f\u4ef6\u7684\u521d\u59cb\u6210\u672c\u5f80\u5f80\u6bd4\u8f83\u9ad8\uff0c\u4f46\u968f\u7740\u7528\u6237\u91cf\u589e\u52a0\uff0c\u5f00\u53d1\u6210\u672c\u4f1a\u5927\u5927\u964d\u4f4e\u3002\u56e0\u6b64\uff0c\u5728\u5c06\u4ea7\u54c1\u63a8\u5411\u5e02\u573a\u65f6\uff0cPLG\u516c\u53f8\u9700\u8981\u4e13\u6ce8\u4e8e\u642d\u5efa\u4e00\u4e2a\u80fd\u591f\u63a8\u52a8\u7528\u6237\u83b7\u53d6\u3001\u8f6c\u5316\u548c\u4e0b\u5355\u7684\u589e\u957f\u98de\u8f6e\u3002<\/p>\n<p>\u589e\u957f\u9a71\u52a8\u578b\u516c\u53f8\u503e\u5411\u4e8e\u505a\u4ee5\u4e0b\u4e8b\u60c5\uff1a<\/p>\n<ul>\n<li>\u9f13\u52b1\u5b9e\u9a8c\u9a71\u52a8\u589e\u957f\u6587\u5316\uff0c\u4f5c\u4e3a\u63a8\u52a8\u589e\u957f\u548c\u6539\u5584\u7528\u6237\u65c5\u7a0b\u7684\u5de5\u5177\u3002<\/li>\n<li>\u5efa\u7acb\u4e00\u4e2a\u4e25\u683c\u7684\u7cfb\u7edf\u6765\u8fdb\u884c<strong>\u6570\u636e\u5206\u6790<\/strong>\uff0c\u4ee5\u8f85\u52a9\u51b3\u7b56\u548c\u8fdb\u5c55\u8ddf\u8e2a\u3002<\/li>\n<li>\u6253\u9020\u4ea7\u54c1\u589e\u957f\u56e2\u961f\u8d1f\u8d23\u5168\u6d41\u7a0b\u589e\u957f\u6269\u5f20\u7b56\u7565\u4e0e\u6838\u5fc3\u6307\u6807\u5206\u6790\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/img.mushiming.top\/app\/mushiming_com\/4039b474ded44a1797dcd56330b0638a.png\" =\"\" =\"\u5728\u8fd9\u91cc\u63d2\u5165\u56fe\u7247\u63cf\u8ff0\" alt=\"b2b\u6a21\u5f0f\u672a\u6765\u53d1\u5c55\u8d8b\u52bf_b2b\u7535\u5546\u672a\u6765\u53d1\u5c55\u8d8b\u52bf\u300c\u5efa\u8bae\u6536\u85cf\u300d (https:\/\/mushiming.com\/)  \u7b2c7\u5f20\" title=\"b2b\u6a21\u5f0f\u672a\u6765\u53d1\u5c55\u8d8b\u52bf_b2b\u7535\u5546\u672a\u6765\u53d1\u5c55\u8d8b\u52bf\u300c\u5efa\u8bae\u6536\u85cf\u300d  \u7b2c7\u5f20-\u7a46\u4e16\u660e\u535a\u5ba2\" ><\/p>\n<h3>4 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Richard\u7684\u8bf4\u6cd5\uff0c\u73b0\u5728\u662f\u65f6\u5019\u5b8c\u5168\u8df3\u8fc7\u65e7\u7684\u6307\u6807\uff0c\u5efa\u7acb\u4e00\u4e2a\u66f4\u597d\u7684SaaS\u589e\u957f\u5b9e\u8df5\u624b\u518c\u3002\u4e3a\u4e86\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\uff0cSam\u5efa\u8bae\u7528 PLG\u81ea\u7136\u589e\u957f\u7387 \u6307\u6807\u4ee3\u66ff\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/img.mushiming.top\/app\/mushiming_com\/28d9ae23fe31451f91c0ed51d6dee126.png\" =\"\" =\"\u5728\u8fd9\u91cc\u63d2\u5165\u56fe\u7247\u63cf\u8ff0\" alt=\"b2b\u6a21\u5f0f\u672a\u6765\u53d1\u5c55\u8d8b\u52bf_b2b\u7535\u5546\u672a\u6765\u53d1\u5c55\u8d8b\u52bf\u300c\u5efa\u8bae\u6536\u85cf\u300d (https:\/\/mushiming.com\/)  \u7b2c8\u5f20\" title=\"b2b\u6a21\u5f0f\u672a\u6765\u53d1\u5c55\u8d8b\u52bf_b2b\u7535\u5546\u672a\u6765\u53d1\u5c55\u8d8b\u52bf\u300c\u5efa\u8bae\u6536\u85cf\u300d  \u7b2c8\u5f20-\u7a46\u4e16\u660e\u535a\u5ba2\" ><\/p>\n<p>\u81ea\u7136\u589e\u957f\u7387\u5173\u6ce8<strong>\u5e74\u5ea6\u7684ARR\u589e\u91cf<\/strong>\u4e2d\uff0c\u901a\u8fc7<strong>\u81ea\u7136\u6ce8\u518c<\/strong>\u4e14\u901a\u8fc7<strong>\u611f\u53d7\u5230\u4ea7\u54c1\u4ef7\u503c<\/strong>\u800c\u8f6c\u5316\u800c\u6765\u7684\u589e\u91cf\u5360\u6bd4\u3002\u8ba9\u6211\u4eec\u6765\u5206\u6790\u4e00\u4e0b\u8fd9\u4e2a\u6307\u6807\u4e2d\u7684\u6bcf\u4e2a\u5143\u7d20\u3002<\/p>\n<h4>\u5e74\u5ea6ARR\u589e\u957f\u7387<\/h4>\n<p>\u8fd9\u662f\u7528\u4f60\u76ee\u524d\u7684ARR\uff0c\u51cf\u53bb\u4f60\u524d\u4e00\u5e74\u7684ARR\uff0c\u518d\u9664\u4ee5\u4f60\u53bb\u5e74\u7684ARR\u6765\u8ba1\u7b97\u3002<\/p>\n<h4>\u81ea\u7136\u6ce8\u518c\u7528\u6237\u5360\u6bd4%<\/h4>\n<p><strong>\u81ea\u7136\u6ce8\u518c\u662f\u6307\u90a3\u4e9b\u6ca1\u6709\u4ed8\u8d39\u7684\u6ce8\u518c\u3002<\/strong> 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